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In Death as in Life, Michael Jackson Sets Music Sales Record

Predictably, in the hours and days following the news of Mr. Jackson’s death, at 50, his music became ubiquitous on radio. But the increase in airplay was made more dramatic by the fact that in recent years Mr. Jackson’s songs have had relatively little. In the three days before his death, for example, “Billie Jean” had only 94 spins on the 1,600 stations that Nielsen BDS monitors across the country; in the ratings blocks between 3 p.m. and midnight on Thursday (he died at 5:26 p.m. Eastern time), when many stations went wall-to-wall Michael Jackson, it logged 1,011.

“I don’t think radio stations had been playing his music in the last couple of years, due to his legal issues,” said Greg Strassell, the senior vice president for programming at CBS Radio, which owns 134 stations around the country. “Then all of a sudden the audience wanted to hear his songs again. I think they had forgotten how great that music was.”

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