主题：【原创】笨蛋，我们要听重点：我的失败经历 -- wqnsihs

就是砸不出宝，郁闷...

继续等待wxmang兄台的好文。

企业基础管理水平太差，尤其在商品能力、行销能力和现场管理能力方面存在巨大的提升空间

---that's a common problem in China's retailing industry.

The pay is too low and it is very hard to attract talents. Smart college graduates never want to work there.

1、税前利润必须在6%--7%才能实现税后5%。

2、实际行业标杆企业成本结构（家乐福）为：人事费用占销售收入小于3.5%，税费小于3%，房租小于3%，水电气费用及设备维护小于2.5%，损耗小于0.5%，办公、行政、公关、宣传、广告等小于1%，总计小于14%。（我设定我们为14%）

3、所以运营效率必须达到：综合毛利大于20%（经营毛利大于10%，赞返毛利大于10%），才有可能实现税前6%--7%的目标。

--Your data just show that the purchasing power of Chinese is very weak. The industry/firm could not be profitable without a huge 10% supplier rebates.

The gross margin is too low for a large-scale chain store. While, it is the true indicator of how poor Chinese truly are.

To be frank, 5% after tax margin is already very high. Your boss was too greedy. In States, most supermarket chain can only generate 2-3%.

China's nominal economic growth is 8% (highly dubious), and the consumer spending grew at around 12%.

Your boss set totally unreasonable revenue growth target at 50%--which means the organic growth can only satisfy 12% of the 50%. The 38% gap must be satisfied through merger and acquisition.

But the current family-owned firm has very very weak mid-level management: purchase, finance, accounting, store managers, human resources...

It is like a man without a solid backbone and then you ask him to run at a break-neck speed.

Your mistake: you should not accept that target at the beginning given the extremely poor infrastructure (esp., the mid-management). You should have a team with you so that you can take over the whole operation.

Parachuted CEO without a core team always die quickly. Look at Jamie Dimon of JPMorgan. Whenever he jumped the ship, he always bring several proteges with him. That guarantee that the smooth EXECUTION of his strategy.

Both you and the board underestimated the time needed for the infrastruture consolidation.

还是象香港人那么称的“打工皇帝”比较好，实实在在，没有金光闪闪。。。　高级白领嘛，高级经理高级主管。

不过你还是没有能回答我的“不相称”的问题。

库存。。。运货周期。很多都压在供应商身上。但是供应商还是可以活下来的。

竞争本就是这么回事

半年就被扫地出门的职业人身份，花顶前辈好文！

有时间我也想就空降这个话题谈谈，希望到时候wxmang前辈及各位河友多多指教！

以前曾经讨论过在某项目里引进沃尔玛，结果人家发来一个关于选址条件的传真，有一条就是3公里20万人。因为项目是个新区大盘，我们也就想当然以为是指附近常住人口要20万呢，想着这大牌要求忒高了点。当时也只是意向性了解一下，一看这要求也就算了。早知道是指潜在的可能进门消费人群，当时还真应该继续再接触接触了。欸，对不了解东西想当然真是个坏习惯。

谢谢。

希望您成为wxmang第二。

以前是锁业公司的老板，被爱立信请了去，BP就更是一个新行业，牛人啊

谢谢：作者意外获得【通宝】一枚

鲜花已经成功送出。

此次送花为【有效送花赞扬，涨乐善、声望】